Banff Mental Health & Addictions Week – Campaign Design

Designing for Banff Mental Health & Addictions Week invited us to meet a serious topic—“The Struggle is Real”—with honesty, empathy, and a touch of gentle imagination. I created posters, stickers, info sheets, and a newspaper ad that act less like warnings and more like invitations: to reflect, reach out, and feel seen. Soft colors, open space, and thoughtful visuals help hold the weight of the message while offering a spark of hope. Because the struggle is real—but so is support, and so is the possibility of beauty and connection.